Why does copywriting cost so much?
There are three main ways to get relevant content on your site.
- Write it yourself
- Pay a service to give you content
- Hire a copywriter
What is the difference and why does it matter?
Relevant content is one of the most important ways Google and many other search engines decide who gets to the top of the searches. Who comes up first.
And you want it to be your business don’t you? Being the first choice that your potential client sees.
So you have the three choices listed above. Which one is best?
The best is to write it yourself. For the following reasons:
- Your are selling yourself as well as your business and it is a way for your clients to get a feel for you and your business
- You are the expert in your field and know many interesting little tips and tricks that copywriters don’t know about
- You can write a small paragraph of content everyday taking about 10 minutes filled with your relevant keywords and in no time you will have a wealth of knowledge online to share with potential clients and search engines will rank you as the expert in your field.
But may be too busy for that, so the second option is to hire a content service. Very bad idea. Why?
Here is an excerpt from a website of an accountant called Goldin & Co (not one of our clients) which can be found at http://www.goldin.co.uk/consultancy.htm
You can read it if you want but it is not relevant. Though the writing is fine there is a really, REALLY big problem which I will tell you about below the excerpt. So skip the writing in red and I might shock you.
Your professional and personal goals are central to our consulting services; we take the time to get to know you better so we can offer the best advice.
Our management consultancy service can review your credit control, stock control, budgeting and financial reporting systems and allow you to take full control of these key areas of your business. We can also help you address specific problem areas in your business such as gross profit , cost control and stock valuation.
Effective management information will allow you to seize opportunities when they arise or identify problems quickly so you can take effective corrective action.
Information technology (IT) is one of the key resources available to every business to achieve its short and long-term objectives.
Using the knowledge gained from our own systems and those designed for other clients, we are able to advise on IT related matters with first-hand experience. We can help you to obtain the best from your chosen system. Our expertise enables a complete range of services to be offered, including:
- software selection;
- management reporting solutions; and
- payroll systems.
If you are spending too much time writing up books, typing invoices and chasing debts we help to take control by computerising your accounts system. We can help you to make the best use of IT resource to produce financial information that is accurate and appropriate for running your business effectively. With the correct accounting software you will save hours of hard work leaving you more time to deal with the more important areas of the business.
In short, whether you are investing in new technology, reviewing existing systems or have simply outgrown your current resource, we can help.
Now if you highlight that excerpt and paste it into your google search, guess what happens? Well, over 8 pages of almost exact copy on similar websites come up. Go ahead do it, it is a bit shocking.
Is that what you want for your business? To look exactly like all your competitors?
Even if that doesn’t matter to you it matters A LOT to Google. Why? Because google decides who gets to the top by using a algorithm that ferrets out original content.
Which brings us to the last option, paying a professional copywriter to write original content which you can check yourself by employing the same cut and paste technique to see if they are reselling, or reusing the articles they write for you.
Lastly, why is it so expensive? Because a real copywriter checks keywords and uses them in a clear and concise way that engages your potential client. They research what they write about to check validity and may even interview their employer to be the voice of the employer rather than just a sound bite. They double-check grammar and structure.
It all takes time. They do it each time only for one employer. It is not a cut and paste job.
If you don’t have time to write your blog yourself. We have someone on staff to ghostwrite for you so contact us.